KAREN MILLEN X DIGITAL OPHELIA

For this campaign, I designed key pieces within the Soft Wovens department, focusing on creating elegant and fluid silhouettes that aligned with the Karen Millen brand aesthetic. My design process began with draping directly on the stand, allowing me to sculpt the shapes organically and ensure a refined, feminine fit. I collaborated closely with the print team to develop a bespoke print that complemented the fabric's movement and enhanced the overall impact of the design. This hands-on, collaborative approach resulted in a cohesive and considered piece that contributed to the strength of the campaign.