Designing for the soft wovens, swim & beach departments with a focus on delivering trend-led and commercially viable collections.

Own and deliver full seasonal campaigns from concept through to launch, aligning with brand identity and market needs.

Confidently lead fit sessions with the technical team, ensuring the final garments reflect the original design intent.

Strong at briefing highly detailed tech packs to suppliers, resulting in accurate and high-quality first proto samples.

Continue to evolve designs based on customer profiles, market research, and sales feedback to drive performance.

Supported multiple departments including knitwear, tailoring, swim & beachwear, and soft wovens.

Owned and actioned all design approvals across global suppliers (India, China, Turkey), including lab dips, print strike-offs, artwork mock-ups, and trims.

Took on extensive artworking responsibilities within the Soft Wovens department, including design and layout of chemical lace, appliqué, embroidery, and cutwork.

Prepared and maintained detailed tech packs for suppliers, working closely with Junior and Senior Designers to ensure clarity and precision.

Gained hands-on experience in the full design lifecycle within a fast-paced, high-volume environment.

Supported the Casual and Knitwear design teams with CADs, tech packs, and product development.

Conducted in-depth trend forecasting and catwalk research to support seasonal concepts and mood boards.

Assisted in fabric sourcing, colour palette development, and preparation of design packs for supplier handover.

Gained exposure to a fast-paced, high-street design environment with a strong commercial focus.

Assisted with pattern cutting and fabric preparation for made to order bridalwear.

Supported the team with machine sewing and finishing techniques including hand sewing lace.

Helped manage fittings and worked closely with high-end clientele.

Strengthened practical knowledge of couture garment construction.

Assisted with sample development and production planning.

Conducted fabric sourcing and trend research for upcoming collections.

Produced CADs and spec packs to support the design team.

Gained experience in small business operations and collection planning.

Provided styling and product advice in a fast-paced retail environment.

Supported stock management, visual merchandising, and customer service.